Creative

CREATIVE DIRECTION

One of my favorite parts of my magazine job is collaborating with a creative team to bring a shared vision to life.

From the front cover to the inside photo shoots to page design, I’m involved in every part of the creative process. But nothing requires quite so much orchestration as piecing together a fashion shoot. I direct six to 10 style shoots per year. I conceptualize and moodboard the themes; book models, venues and a visual team; organize and oversee the shoot days; and finally curate and copy-write the final product.

On shoot days, we typically work long hours, sometimes get stressed and pretty much always get sweaty. But when we see it all come together on that tiny camera screen, it’s so so worth it. It is a constant learning process, and I know I still have so much room to grow. But I consider a shoot a success if the images celebrate a local person, place and event in an artful, communicative way.

There isn’t room on this page for all stories our team has made that I’m proud of. But here’s a small sampling. ✨

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GARDEN PARTY

Frolic with us as we tour Baton Rouge gardens—and explore a fresh, feminine approach to garden-party attire.

Creative Direction: Jennifer Tormo | Styling: Elle Marie | Photography: Jordan Hefler
Hair: CeKeisha Williams | Makeup: Shelby Mumphrey |Model: Jasmine Nickolson-Edie of Oneofakind Talent

 

 
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bohemian rhapsody

Local artist Alexis Moon is making Baton Rouge her home, her way

Creative Direction: Jennifer Tormo | Styling: Elle Marie | Photography: Jordan Hefler
Hair: CeKeisha Williams | Makeup: Katrina Liza | Model: Alexis Moon | Shot on location at: Bee Nice Music

 

 

any way
the wind blows

Floating at the Ascension Hot Air Balloon Festival

Creative Direction: Jennifer Tormo | Styling: Elle Marie | Photography: Raegan Labat
Hair: CeKeisha Williams| Makeup: Maci Baudoin | Models: Chloé Marie Johnson, Mayson Wagner and Helena May

 

 
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coming up roses

Baton Rouge vintage and blooms

Creative Direction: Jennifer Tormo | Styling: Elle Marie | Photography: Charlene Guilliams | Floral arrangements: Merry Floral
Model: Cayla Mattea Zeek | Hair: CeKeisha Williams | Makeup: Shelby Mumphrey